D'OH
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Call Me Amaesing
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9:35 PM
I was doing my reading today for my ADV 450 class. (Yes, Peter gives us a lot to read). But anywho, this book, which was recently published, interviews many many many famous and well known Art Directors/Copywriters/Art Executives/Account Managers... etc. And talks about the do's and don'ts and how-to's of how to be a good creative. It helps you think of how to think outside the box, what to expect in the Creative field of advertising, and much much more. It's like a .. Advertising Bible for Creatives, if you must.
While on one of my last pages of my 70 page reading, I stumble across an interview with the Creative Manager and VP of Creative Rectuiter of Leo Burnett, Kara Taylor. A Creative Manager is a big deal, and usually only found in larger sized agencies. Her named sounded familiar, and near the bottom of the interview, I realized why her name resonated in my mind so much. I had met her last Spring Break. Face-to-face. It wasn't an interview per say, but more of a question-answer conversation jobber that I struck lucky because a friend's mom worked at Burnett in Chicago and pulled some strings for me to visit the company and talk to someone. But I didn't know who I was going to talk to. Even if I did, I did not know how important she was. She looked very young. Young, but professional; I will give her that. I thought I was talking to some junior art director or copyright, not some big shot like Creative Manager. Needless, my "foot-in-the-door" opportunity was more like a "wide open vault that no one usually can pass through" opportunity that I pretty much blew. What a BIG whoops.
In my defense, I was not even an advertising major at that point. I did not know what a Copyrighter/art director was. (Which of course, she was happy to explain to me the different branches of creatives). I don't know whether I should be embarrassed about my situation or rather brag about my encounter with this higher up Burnett employer (without much detail). Baha.
Leo Burnett building in Chicago. Sorry Kara.
While on one of my last pages of my 70 page reading, I stumble across an interview with the Creative Manager and VP of Creative Rectuiter of Leo Burnett, Kara Taylor. A Creative Manager is a big deal, and usually only found in larger sized agencies. Her named sounded familiar, and near the bottom of the interview, I realized why her name resonated in my mind so much. I had met her last Spring Break. Face-to-face. It wasn't an interview per say, but more of a question-answer conversation jobber that I struck lucky because a friend's mom worked at Burnett in Chicago and pulled some strings for me to visit the company and talk to someone. But I didn't know who I was going to talk to. Even if I did, I did not know how important she was. She looked very young. Young, but professional; I will give her that. I thought I was talking to some junior art director or copyright, not some big shot like Creative Manager. Needless, my "foot-in-the-door" opportunity was more like a "wide open vault that no one usually can pass through" opportunity that I pretty much blew. What a BIG whoops.
In my defense, I was not even an advertising major at that point. I did not know what a Copyrighter/art director was. (Which of course, she was happy to explain to me the different branches of creatives). I don't know whether I should be embarrassed about my situation or rather brag about my encounter with this higher up Burnett employer (without much detail). Baha.
Leo Burnett building in Chicago. Sorry Kara.
You can always come back and meet her (or someone else) again!