Starbucks: Don't Be Seduced by Lower Prices
Posted by Call Me Amaesing | Posted in advertising , campaign | Posted on 6:55 PM
Oh dear.
"The high-end coffee retailer is breaking a series of long form, full-page newspaper ads Sunday, designed to tell the brand's "story" while warning consumers about the dangers of trading down. It's all part of its effort to combat consumer perception about its prices and separate itself from McDonald's expected mass-market assault for its McCafe launch." - AdAge
"The high-end coffee retailer is breaking a series of long form, full-page newspaper ads Sunday, designed to tell the brand's "story" while warning consumers about the dangers of trading down. It's all part of its effort to combat consumer perception about its prices and separate itself from McDonald's expected mass-market assault for its McCafe launch." - AdAge